From price and flexibility to sustainability and inclusion, do you know what is most important to your customers when they travel this year?
Our regularly updated research reveals how traveler preferences shift throughout the pandemic and how they vary across different geographies, age groups, and travel experiences.
Scroll to the bottom of the page for all of our latest research, including snapshot reports for the hotel, vacation rental, airline, car rental, and cruise industries, as well as options to download the reports in English (US/UK), French, German, Japanese, Portuguese, and Spanish.
Download the 2022 Outlook reportDownload the main Traveler Value Index
In 2022, travelers will embrace what makes travel special: spending time with loved ones, exploring new places, and feeling connected to the world.
More than half of travelers say they plan to spend more on trips than they did prior to the pandemic. As people head back into the office and kids remain in school, individuals and families will be looking for quick getaways: three in four travelers are most interested in taking frequent, short trips.
Nearly 3 in 5 workers say they are more likely to take a two-week vacation in 2022, and more than a third would trade a salary increase for more time off to travel.
Almost half of travelers will add in extra time for services and transit, helping to minimize long lines, stress on workers, and missed flights. Almost all (93%) say they will adapt travel plans because of the current lack of workers in the tourism industry.
Nearly three in five travelers are willing to pay more fees to make a trip sustainable. And about half will choose a less crowded destination to reduce effects of overtourism.
Download the main Traveler Value Index report, see the latest data in our 2022 Outlook report, or dive deeper into industry-specific insights in our snapshot reports.
Select your desired report and then choose your language. The reports are available in English, French, German, Japanese, Portuguese, and Spanish.
Select your preferred language to download the main Traveler Value Index report.
This report is only available in English.
Select your preferred language to download our snapshot report for the hotel industry.
Select your preferred language to download our snapshot report for the vacation rental industry.
Select your preferred language to download our snapshot report for the airline industry.
Select your preferred language to download our snapshot report for the car rental industry.
Select your preferred language to download our snapshot report for the cruise industry.