From photos to room rates, travelers are evaluating your property to see if it is a match for their needs. Our tool alerts you to missing information, rate discrepancies, and more, so you can rest assured you are putting your best foot forward with guests.
Offer strength factors
Best for:
All properties
Used for:
Assessing the attractiveness and competitiveness of your listing
Benefits:
Improve your sort order, increase traveler confidence to book
Overview
As part of the visibility factors, your offer strength is measured by two areas: property content completeness and rate and availability competitiveness. The stronger your offering to travelers, the higher you may appear in search results.
The offer strength factors:
- Easily identify what elements of your listing content could be improved
- Help you ensure your room rates and availability are competitive with your offerings on other travel websites
- Provide actionable recommendations, so you can quicky address gaps and optimize your property content and rates
Sign in to Partner Central to view your offer strength.
How it works
Based on signals from travelers across our marketplace, we understand what guests want to know before they book. By comparing this information with the content in your listing and your rates and rooms against other travel websites, our tool identifies and highlights areas of strength and areas for improvement.
Your offer strength factors assess your:
- Content completeness to confirm you have included critical details like property and room amenities, points of interest, guest policies, fee information, and more
- Photo quality and quantity to best represent your property, its rooms, and the surrounding area
- Rate competitiveness to ensure you are providing travelers with the best deals
Room availability and inventory to make sure travelers see all the options available when booking
Sign in to Partner Central to view your offer strength.
Travelers report bad photos are the #1 reason they rule out a property
Expedia Group, What Travelers Want, 2020
~70% of travelers are willing to pay extra for properties that have their favorite amenities and services.
Expedia Group, What Travelers Want in 2021
How can you improve your offer strength?
In addition to the recommendations in Partner Central, the below resources can help you improve your offering and your visibility in search results.
- Strengthen your listing with “6 tips to improve your property listing”
- See how a resort in Tulum grew its revenue after updating their listing photos
- Get tips for DIY hotel photography in this guide
- See what amenities matter to guests in “What hotel amenities do today’s travelers want?"
- Read our research on traveler expectations and how they evolved during the pandemic
- Learn how to optimize your rates and availability with our other room and rate tools
FAQs
The detail you share about your property – types of amenities, services, policies, and proximity to popular sites – is used when travelers narrow a search to find an accommodation that meets their specific needs. Excellent photos and information about your surroundings help travelers imagine staying with you and prompt them to book their stay.
Thorough, accurate, and engaging listing content ensures travelers have the information they need to make a booking decision. Your focus providing a great experience for travelers, from planning through stay, helps your property appear higher in search results and gives you more visibility with travelers. Read more about how your listing content impacts your sort order here.
Read our article: “6 tips to improve your property listing”.
For more property-specific tips, review the recommendations in Content Score in Partner Central. Your Content Score confirms you have crafted a high performing listing for our websites and allows you to compare the quality of your content to comparable properties in your market.
From the booking experience to the stay itself, the experience you provide guests determines your visibility and performance in our marketplace. See the visibility factors that impact your sort order here.
Guest reviews are one of many factors we look at to understand what properties provide great guest experiences. For these factors, we look at your average rating across time and give recent reviews higher importance and older reviews lesser importance, so that with every effort you make to improve you’ll see an impact sooner.
These guest experience factors are displayed on the visibility performance page in Partner Central. From check-in ratings to cleanliness, these play a role in where your property appears in search results. Learn more about guest experience and visibility factors in this article.
Check out this great overview video on how guest reviews work on the Expedia Group sites. Reviews will appear first on the booking website, e.g., Hotels.com or Expedia.com, and, after 90 days, they’ll display across all the sites in our marketplace.
Learn how to avoid guest relocations in Partner Central. To eliminate same-day arrivals, consider setting a booking cutoff restriction to specify how many days in advance a guest must book before check-in. Read more on how to do this here. Always remember to close room types that are not available for booking and update your properties status to indicate unexpected closures.
You can make updates to your comp set every 15 days to keep pace with changes in your market.
Steps for customizing your competitive set are available here.
Your visibility factors in Partner Central show you factors that contribute to your offer strength. Our tool alerts you to missing information, rate discrepancies, and more, so you can rest assured you are putting your best foot forward with guests and improving your placement in sort. Learn more about visibility factors here.
We can help you save time in so many ways. For example, you can bulk upload room inventory and availability to quickly make updates across multiple room types. Read our step-by-step instructions to learn more. You could also consider getting connected to automatically update your property’s rates and availability across all of the travel sites you work with. Read more on how to do this here.
We're one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity, and more. Learn more in our About Us section.
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