The Padma Resorts Ubud and Legian in Bali used our Rev+ tool to better understand their market, their rates, and their competitors. Using these insights, the resorts were able to optimize their rates and boost their occupancy by more than 25%.
Bali resorts rely on Rev+ to make pricing decisions
580+ rooms
Hotel resorts
Expedia Group partner since 2009
27%
increase in occupancy after using Rev+
$220 million+
total incremental revenue driven by Rev+ for Expedia Group partners*
Challenge: How to boost occupancy rates and revenue
The Padma Resort Ubud and its sister property, the Padma Resort Legian, are five-star accommodations located on the beautiful island of Bali in Indonesia.
The properties’ e-commerce executive, Dewi Sekarini, has always had to work hard to entice guests to travel the extra mile to The Padma Resort Ubud. This secluded luxury resort is tucked away in the unspoiled forests of Payangan, a half-hour drive from Ubud’s bustling cultural center. Dewi often relied on package discounts that included airport transfers and special offers to attract bookings.
When COVID-19 hit, she saw occupancy rates were falling at both properties. To maximize the hotels’ occupancy rates and revenue, Dewi needed real-time market data to inform her pricing strategy and make sure her rates were competitive with other resorts in the region.
“Expedia Group’s Rev+ tool is so easy to use. I look at the real-time market data nearly every day to help inform our pricing strategy and see what our competitors in the area are doing.”
Dewi Sekarin
Cluster Ecommerce Executive, Padma Hotels
Solution: Use insights from Rev+ to improve performance
To help accomplish her goals, Dewi’s market manager introduced her to Rev+. This powerful tool helped the resort teams unlock a treasure trove of data and insights to inform their pricing strategy. Rev+ aggregates and analyzes market and competitive data in real time.
With Rev+, the Padma Resorts team could customize their competitive set and compare rates in an easy-to-read grid. The tool even notifies them when there’s an opportunity to optimize rates for specific dates.
Thanks to Rev+, Dewi was able to better understand the local and regional markets and craft more enticing packages for guests. This helped her set competitive rates and improve performance for both resorts — including improving the occupancy rate at the secluded Padma Resort Ubud by 27%.
*Expedia Group, 2021
Information contained in this article may have changed since publication.
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