To increase bookings, the Daeyoung Hotel Seoul uses the Auto Rate Match feature in Partner Central to ensure their room rates on our platform are competitive with those on other travel websites. See how the tool helps them save time and attract more travelers.
Rate match automation helps hotel drive bookings
Hotel
Top-rated
29 rooms
17%
increase in net room nights for partners who opt in to Auto Rate Match*
Three out of four
travelers say price is the most important factor when choosing a hotel.**
Challenge: Adjusting rates to stay competitive
The Daeyoung Hotel Seoul, located in the popular Jung-gu district, is just a short walk from the Namdaemun Market, the oldest and largest traditional market in Korea.
During peak season, the hotel is usually fully booked, but attracting guests in the low season is a challenge.
To ensure the hotel’s rates were competitive during these lulls, Young Min Jang, the reservation manager, would spend hours managing rates across different booking websites. When he noticed discrepancies on various channels, he would have to manually adjust each rate multiple times, a labor-intensive process for him and his team.
“Auto Rate Match automatically performs what we had to do manually every day, reducing the number of staff hours needed, which is what we appreciate the most.”
Young Min Jang
Reservation Manager, Daeyoung Hotel Seoul
Solution: Let Auto Rate Match do the work
Mr. Jang decided to try out the Auto Rate Match feature in Partner Central.
This powerful tool alerts you when there are rate discrepancies across your listings, whether it’s on our platform or another website. Even better, Auto Rate Match automatically adjusts the listing to ensure travelers always see the best available rate.
This not only saves Mr. Jang’s team time, it also helps build traveler trust and permanently boosts the hotel’s visibility in search results — all of which can lead to increased bookings. Partners who use Auto Rate Match have seen up to a 17% increase in net room night bookings and an 11% growth in incremental revenue.*
Future: Saving valuable time
At the Daeyoung Hotel, the top goal is providing the best guest experience. By spending less time on ensuring the hotel’s listings are up to date and competitive, Mr. Jang’s team can focus more on making guests feel at home.
Auto Rate Match isn’t the only time-saving tool in Partner Central. Mr. Jang and his team also use the calendar feature to manage inventory and leverage Post-stay reviews and Messages to engage with guests.
As the hospitality industry recovers from COVID-19, the Daeyoung Hotel team continues to set ambitious sales targets. Armed with the powerful tools in Partner Central, they’re more confident they can achieve their goals.
*Average results experienced by partners in 2019 who opted in to Auto Rate Match for 30 days compared to properties in their Partner Central competitive set who had not opted in, Expedia Group, 2019
**Expedia Group, What Travelers Want in 2021
Information contained in this article may have changed since publication.
