Revenue management resources

While traveler demand can change, managing revenue performance is key to maintaining and rebuilding business as travel recovers. 

 

These tools and resources are designed to help you forecast, measure, and understand your financial results under any market conditions, now and into the future. 

Running a hospitality business is complex. Rising traveler expectations, online competition, and changes in demand — it’s a lot to navigate. A revenue management strategy can help you target your ideal guests, set the right rates, and introduce the most effective promotions.

Your guide to revenue management

Your guide to revenue management

We’ve created this guide to help you build a hotel revenue strategy that’s right for your business. From targeting the best guests for your property, to handling changes in market demand and managing inventory and setting rates — we cover it all, as well as how to measure performance.

What is RevPAR? And why does it matter?

What is RevPAR? And why does it matter?

Arguably the most important hotel performance metric, this article explains revenue per available room (RevPAR) — what it measures, how to calculate it, and other metrics to use with it.
Arguably the most important hotel performance metric, this article explains revenue per available room (RevPAR) — what it measures, how to calculate it, and other metrics to use with it.

Hotel metrics to help you run your business

Hotel metrics to help you run your business

Beyond RevPAR, learn how to use key revenue management metrics to assess profitability, gain competitive insights, and adjust your rates and availability.
Beyond RevPAR, learn how to use key revenue management metrics to assess profitability, gain competitive insights, and adjust your rates and availability.

Revenue management glossary

Revenue management glossary

Acronyms, jargon, and industry terms can confuse the revenue management conversation. Learn what they all mean and why they're important to your business.
Acronyms, jargon, and industry terms can confuse the revenue management conversation. Learn what they all mean and why they're important to your business.

The changing role of the revenue manager

The changing role of the revenue manager

Responsibilities have expanded alongside the added complexity of more data, systems and distribution channels. Discover what the future holds for revenue managers.
Responsibilities have expanded alongside the added complexity of more data, systems and distribution channels. Discover what the future holds for revenue managers.

Your business’s success matters to us. Our revenue management resources try to simplify a complex area of our business for better understanding. These articles and guides will help you create revenue strategies that meet your goals and reflect your unique property.  

Resources include observations and suggestions for using available data, distribution channels, and travel patterns to optimize business amid changing demand. There are also free revenue management tools to help inform your strategies.