A powerful pay-per-click advertising tool, empowering you to target high-value guests when they’re planning their next trip.
TravelAds
Best for:
Properties with marketing budgets
Used for:
Standing out to travelers in search results
Benefits:
Increased room night demand and revenue
Overview
When you’re looking to grow room night demand and fill last-minute rooms in a hurry, you want a flexible and powerful advertising solution. Enter: TravelAds, built to help you maximize exposure and increase visibility.
Our TravelAds tool:
- Helps increase your profitability by allowing you to target guests effectively
- Helps you maximize your earnings, as you only pay when travelers engage with your listing
- Gives you real-time data to easily analyze performance and optimize campaigns
- Differentiates your listing from the competition
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How it works
TravelAds is a simple, proven, and tailored solution that connects you with highly qualified travel shoppers across our global portfolio of travel brands.
With TravelAds you can:
- Target guests by setting custom parameters for who sees your ad
- Appear in a premium placement in search results
- Control your budget by setting a custom daily budget and maximum cost-per-click allowance and only paying when a traveler engages with your listing
- Customize images and ad copy to enhance your ad and showcase features that differentiate your property
- See data such as clicks, views, conversions, and bid strength evaluations to help you continually optimize your campaign
Already a partner?
By customizing ad content and adjusting targeting, Eaton DC was able to improve their engagement and drive room night demand. Year-over-year click through rate increased 500% and room night demand increased by 130%.
Expedia Group
“TravelAds has become an important part of our strategy, especially when the hotel needed strong awareness after the renovation. The campaign brought us more than expected room nights demand.”
Karen Mingyung Jeon
Sales and Marketing, Amber Hotel Group
FAQs
Absolutely! They’re designed to be used together and as standalone tools. For example, you might be a VIP Access property running a package promotion to attract travelers who plan ahead, while at the same time leveraging a same-day deal to offset last-minute cancellations.
You can go slow at the beginning, with $0.25 cost per click and a daily budget that feels comfortable, and learn what works for you. Our Media Solutions team is happy to help; you can ask a question or, if you’re ready, sign up for an account.
No, although before you begin, you should review our promotion guidelines. Then feel free to participate in any of our campaigns or promotions – and remember, you can always design your own.
Strategies for using Accelerator vary depending on business need. Some partners are very precise, adding an Accelerator only when they need to fill rooms. Others run an Accelerator for a longer period, paired with a promotion targeting a specific audience, e.g., travelers who book early. It’s easy to test, learn, and adjust until you find an approach that works best for you.
Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates, and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing, and other marketing programs. If you have any problems, our local teams are ready to help.
Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.
An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.
At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning, and booking travel. They often plan far in advance, stay longer at your property, and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.
We're one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity, and more. Learn more in our About Us section.
No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.
You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.
Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing.
As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at checkout. You can also have guests pay you directly at check-out and compensate Expedia Group.
To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.
It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.
In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing, and social media promotion to attract consumers from around the world to your market and individual property.
We're constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.
