Our annual Traveler Value Index reveals how traveler preferences have shifted over time. For the first time, we asked both travelers and industry professionals to weigh in. The results show areas of alignment — and gaps — between traveler expectations and industry perceptions.
From the lasting influence of COVID-19 to the rise of inflation, hear from thousands of consumers and industry professionals around the world on the factors impacting today’s traveler preferences.
Download the main report for global trends and then dive deeper into insights tailored to your business with our industry highlight reports.
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Consumers
Industry professionals
Geographic markets
The pandemic changed travel as we know it. Find out what traveler preferences are here to stay — even beyond the pandemic itself.
Not all pivots are permanent — some are temporary responses to an extreme situation. Certain changes — like the drop in business and international travel and heightened cleanliness standards — will soon return to pre-pandemic norms.
Like the pandemic, some patterns remain hard to predict, and 2022 brought its own set of new challenges and opportunities. What trends are we keeping an eye on?